Million Dollar Keynote | intensive
Message | Marketing | Monetization |
It breaks my heart to see you stay silent. The world needs to hear from you. And you deserve to be paid well for your message.
It’s painful to watch so many great messengers like yourself remain in the shadows. Lives could be changed. Millions could be helped. And your legacy could be secured.
I really hate “the system” we’ve been sold and subjected to. Basically, we’ve been told we have to speak for free a while, pay our dues, and then maybe we can earn the right to ask for the fee our message deserves.
The problem with that is it leaves you chasing gigs. Sharing your value without getting paid. While facing a long uphill road to impacting the world.
Even worse, you’re only as “fulfilled” as your next engagement. You’re only as rich as your next check. If your bookings dry up, your income dries up, and unfortunately, often your name dries up as well because you’re just not “getting out there” enough.
This means you may never truly live the purpose you feel on your life - to share your message with the world as you change and shape lives. It can leave you trapped in a place you hate. It can leave you feeling insecure and wondering if you have what it takes to leave a legacy worthy of your life.
I get that.
Twenty-two years ago my wife, Sherri, passed away in my arms. Our son, Sam, was only five weeks old at the time.
I knew the lessons I learned through this tragedy could impact the world, help them live intentionally, and create a life they love. I began sharing my message and I felt like I was doing what I was destined for.
The only issue was I could only share my story if I could find enough places to speak. If I wasn’t speaking I wasn’t getting paid. That stage became my cash register. And often it wasn’t ringing enough to pay the bills.
I knew I needed a system or a process that would let me share my message on or off stage. I needed to get paid regardless of the booking. And I needed to stop chasing events and have them chase me.
First, I dove in to see what most people were doing and here’s what I found…
#1 They joined Toastmasters or some other organization. Well, this is fine for learning the basics of speaking, but it doesn’t make you a great presenter. Plus, it doesn’t teach you how to get paid.
#2 They become part of a group like the National Speaker Association. NSA has really has great people and successful speakers, but the average member makes about $3000 per year from their speaking. This didn’t sound right to me or for me.
#3 They create a massive marketing kit. A one sheet is created. A speaker’s reel designed. A website developed just for speaking, Etc. But all these things cost money and rarely make money because…
#4 They mail and mope and hope. Most people send out their kits and then expect the phone to ring. It doesn’t work that way. The people using this type of angle are having to do massive follow up. It exhausting.
In a nutshell, what most people were doing sounded like a lot of work with very little return. Maybe you’ve tried some of those and it left you with doubt and asking yourself… do I have what it takes?
Plus most people can’t really pull that off, here’s why…
There are two levels in the world of speaking. Let’s call the lower tier the Chasers. They’re constantly searching for a gig and begging for bookings. They have to negotiate their fee and often have to speak for free. They are at the mercy of the meeting planner instead of being in control.
The upper level holds the Attractors. People seek them out. Offer them opportunities. And they get paid what they are worth. Not only that, but they get paid for far more than speaking (we’ll talk more about that later.) They spread their message and get paid whether they are on stage or not.
I wanted to live in the upper level and you should too!
Basically, that means we have to ignore the traditional teaching about paying your dues and focus on 3 shifts…
Shift from Chasing to Attracting.
Shift from Information to Transformation
Shift from Free to High-Fee
This let’s you focus on your purpose and reach the masses. So that’s exactly what I did. I put a process in play that turned the traditional system on it’s head. It allowed me to bypass all the strugglers, establish my brand, and get paid regardless.
One Message . Multiple Streams of Income
It's easier to operate from your central core than trying to piece together an expert business Frankenstein. MDK gives you the framework to create your million dollar model based on your intellectual property. It allows you to create monetize your message in multiple deliver methods. It gives you a keynote to share that naturally leads to your deeper offers.
Session 01: Million Dollar Content Builder
Session 02: The Perfect Presentation
Session 03: StoryCraft
Session 04: Connection Catalyst
Session 05: PAID
Session 06: The Product Potocol
Session 07: Proximity Progression
Session 06: The Amateur Agent
Session 07: Audience Attraction
“Paul is my FAVORITE speaker ever.”Carrie Wilkerson
author speaker, consult to the Ziglar Corporation and Google.
“I highly recommend Paul Evans, Paul is a phenomenal speaker and trainer, he is one of the most captivating speakers I’ve ever heard."Christian Baker
"Paul has a knack for engaging audiences–and teaching others how to do the same. He makes the difficult seem doable by providing simple, practical steps."Erin Casey
editor, Success Magazine