Million Dollar Keynote | intensive
Message | Marketing | Monetization |
It breaks my heart to see you stay silent. The world needs to hear from you. And you deserve to be paid well for your message.
It’s painful to watch so many great messengers like yourself remain in the shadows. Lives could be changed. Millions could be helped. And your legacy could be secured.
I really hate “the system” we’ve been sold and subjected to. Basically, we’ve been told we have to speak for free a while, pay our dues, and then maybe we can earn the right to ask for the fee our message deserves.
The problem with that is it leaves you chasing gigs. Sharing your value without getting paid. While facing a long uphill road to impacting the world.
Even worse, you’re only as “fulfilled” as your next engagement. You’re only as rich as your next check. If your bookings dry up, your income dries up, and unfortunately, often your name dries up as well because you’re just not “getting out there” enough.
This means you may never truly live the purpose you feel on your life - to share your message with the world as you change and shape lives. It can leave you trapped in a place you hate. It can leave you feeling insecure and wondering if you have what it takes to leave a legacy worthy of your life.
I get that.
Twenty-two years ago my wife, Sherri, passed away in my arms. Our son, Sam, was only five weeks old at the time.
I knew the lessons I learned through this tragedy could impact the world, help them live intentionally, and create a life they love. I began sharing my message and I felt like I was doing what I was destined for.
The only issue was I could only share my story if I could find enough places to speak. If I wasn’t speaking I wasn’t getting paid. That stage became my cash register. And often it wasn’t ringing enough to pay the bills.
I knew I needed a system or a process that would let me share my message on or off stage. I needed to get paid regardless of the booking. And I needed to stop chasing events and have them chase me.
First, I dove in to see what most people were doing and here’s what I found…
#1 They joined Toastmasters or some other organization. Well, this is fine for learning the basics of speaking, but it doesn’t make you a great presenter. Plus, it doesn’t teach you how to get paid.
#2 They become part of a group like the National Speaker Association. NSA is a fantastic organization, has great people and successful speakers - but the average member makes about $3000 per year from their speaking. This didn’t sound right to me or for me.
#3 They create a massive marketing kit. A one sheet is created. A speaker’s reel designed. A website developed just for speaking, Etc. But all these things cost money and rarely make money because…
#4 They mail and mope and hope. Most people send out their kits and then expect the phone to ring. It doesn’t work that way. The people using this type of angle are having to do massive follow up. It exhausting.
In a nutshell, what most people were doing sounded like a lot of work with very little return. Maybe you’ve tried some of those and it left you with doubt and asking yourself… do I have what it takes?
Plus, most people can’t really pull that off, here’s why…
There are two levels in the world of speaking. Let’s call the lower tier the Chasers. They’re constantly searching for a gig and begging for bookings. They have to negotiate their fee and often have to speak for free. They are at the mercy of the meeting planner instead of being in control.
The upper level holds the Attractors. People seek them out. Offer them opportunities. And they get paid what they are worth. Not only that, but they get paid for far more than speaking (we’ll talk more about that later.) They spread their message and get paid whether they are on stage or not.
I wanted to live in the upper level and you should too!
Basically, that means we have to ignore the traditional teaching about paying your dues and focus on 3 shifts…
Shift from Chasing to Attracting.
Shift from Desperate to Desires
Shift from Pennies to Pounds (of wealth)
This let’s you focus on your purpose and reach the masses. That’s exactly what I did. I put a process in play that turned the traditional system on it’s head. It allowed me to bypass all the strugglers, establish my brand, and get paid regardless.
One Message . Multiple Streams of Income
It's easier to operate from your central core than trying to piece together an expert business Frankenstein. MDK gives you the framework to create your million dollar model based on your intellectual property. It allows you to create and monetize your message in multiple deliver methods. It gives you a keynote to share that naturally leads to your deeper offers.
Your message is critical. Get the wrong and your entire business falls apart. You want to create a message so powerful that you know that there's no better place for the audience to be than listing to your message.
This section will teach you how to develop, design and delivery the most powerful keynotes and presentations possible.
Great content never has a bad day. In this session we will go deep and mine the absolute best information for you to share with your audiences.
- The Content Matrix to go deep with concepts.
- The Content Five to multiply your value.
- Signature System to define your result and increase your worth.
- Context Planner to bring your content to life and make it relevant.
Confidence comes from knowing your content is memorable, portable and sharable. Whether you are sharing your story or a point by point outline, this session gives your the structure for your keynotes, presentations and workshops.
- The Perfect Presentation that allows you to create killer keynotes with high value.
- StoryCrafting. How to take your life and create a fascinating, powerful and audience changing message.
- 25 Confidence Boosters that will help you see your value without becoming arrogant.
- 10 Steps to Greater Confidence. A step by step method for presenting from a position of strength.
The best communicators don't just share information, they transfer emotion and feelings. This session shows you how to connect with your audience naturally and authentically.
- The Audience Avatar. Understanding the people in the seats lets you present from empathy rather than elevation
- The Fears/Frustrations guide will allow you to speak directly to the areas of life your audience fears the most.
- The Wants/Aspirations guide will allow you to speak directly to your audience's hopes and dreams, so you can encourage and empower.
- 5 Critical Connectors that help you transfer your emotion and feeling, not just you knowledge. This creates the "I felt you were talking just to me" connection.
Marketing is not about sending out a mountain of speaker packets. It's about attracting your audience to you. Building a dependable client base. Showcasing your expertise and value in the market place. Putting a system in place that generates income whether or not you are on stage.
Move from chasing to being chased. From hunting to being hunted. In this module you'll learn how to attract business.
- The Amateur Agent. Angie Davis used this on her way home from MDK and booked her first speaking engagement at 30,000 feet!
- The Publishing Protocol shows you how to use high visibility channels to get showcase your message and your value.
- How to build Authority and Credibility even if you don't feel like and expert.
- Leveraging the Celebrity Core for more bookings and greater impact.
Growing your personal audience is essential to long term profits and speaking on demand.
- The 9 Elements of your Speaker One-Sheet. Putting yourself on graphic display can be risky, but not with this guide.
- Your Speaking Website. The essentials of your platform and what you need on your speaker page. Don't let your website cost you bookings.
- Audience Acquisition. It's not enough to step in front of a crowd, you need be able to contact and present to them on demand. Here's how to build your list from the stage and your site.
- The Perfect Lead Magnet. How to make planners and audience members want to be on your email list.
This 5 part funnel will put your leads on autopilot as you market your speaking and your products to your audience.
- The Speaker Lead Funnel. The five factors of creating instant connection and value for a physical or virtual audience.
- Email Follow Through. How to design your follow-up emails for engagement and action, so people will buy.
- The Video Flow Planner. A simple step-by-step sheet to use for planning each of your videos. Easy and effective for sharing value and connecting with buyers.
- Tools & Tutorials. There will be no guesswork on how to implements and of the strategies. You get tutorials to light the way.
You deserve to get paid top dollar for your knowledge and value. You also deserve to get paid on and off the platform.
Here's the way I view it... Your keynote that you get Paid for is information. People can certainly take and apply, but it will only take then so far. Your Products are installation. This is how they take your information and apply it in their lives on their own. Your Proximity is transformation. This is how people work closely with you to get the fastest results.
How to set your fees for various speaking offers, workshops and virtual events.
- The Fee Five. The essentials for moving from free to fee. These five factors put you in a position of strength.
- Fee Setting. How to set your fees even if you're just starting out. How to raise you fees if you're undervaluing.
- The Council of Connection. How to move from a peon to a peer and get more booking at higher fees.
- The Cash Core. The best ways to increase the income from each and every engagement. There's more money out there than just a check from speaking.
How to discover, design and deploy your Million Dollar Product.
- Your Signature Product. Your complete workshop on creating a $97-$997 product to sell on your site or from the stage. (This is a solo product that regularly sells for $497.)
- The Module Maker. Want to make workshop or product modules like you experience with MDK? I give you the exact sheet I use to plan each and every module!
- Product Pricing. Not sure how much to charge for your class, or webinar, or video series? This formula will bring clarity and help you price on value.
- Positioning Packaging. High-end graphics and professional design for your products make you stand out. They create trust. They make it easier for people to decide to buy. You'll discover what your package needs and how to get them designed.
Creating and pricing your consulting, coaching and retainer packages.
- The Retainer Model. How would you like to get paid for being "available?" Some month you might work, some months not.
- Custom Consulting. Creating 3-5 consulting packages based on your expertise will give companies and organizations and easy way to access your smarts at top fee.
- 2 Danger to Avoid. These are critical. You could literally get burnt out and overwhelmed in a heartbeat with proximity. Here's how to keep your sanity and your freedom.
- Coaching Control. You'll get requests from audience members to be their coach. Here's how to design the perfect program for YOU. It will energize you and prevent getting trapped with bad clients.
Over 86 pages of notes, worksheets and guides for your million dollar speaking business.
- The Keynote Builder
- The StoryCraft Shaper
- Video Flow Map
- Audience Avatar
- The Content Matrix
- The Amatuer Agent
- The Peer Protocol
- Dozens more...
- The Paid Process Chart
- How to Get More Engagements than You Can Handle
- The Post Engagement Follow Up Machine
- How to Be Funny Even If You're Not
- How to Conquer Speaking Fear
- 10 Day Launch System
- Launch Stat Sheet to Keep Up with Sales and Opt-ins
- Step by Step Guide for Each Day
Professional Speaker Agreement
8 page agreement. Edit to fit your needs. Drawn up by an intellectual property attorney. $500 value.
MKD 1:1 = $10,000. You Get The Home Study CourseFor Just...
MKD 1:1 = $10,000. You Get The Home Study CourseFor Just...