Million Dollar Keynote | intensive

Message | Marketing | Monetization |

It breaks my heart to see you stay silent.  The world needs to hear from you. And you deserve to be paid well for your message.

It’s painful to watch so many great messengers like yourself remain in the shadows. Lives could be changed. Millions could be helped. And your legacy could be secured.

I really hate “the system” we’ve been sold and subjected to. Basically, we’ve been told we have to speak for free a while, pay our dues, and then maybe we can earn the right to ask for the fee our message deserves.

The problem with that is it leaves you chasing gigs. Sharing your value without getting paid. While facing a long uphill road to impacting the world.

Even worse, you’re only as “fulfilled” as your next engagement. You’re only as rich as your next check. If your bookings dry up, your income dries up, and unfortunately, often your name dries up as well because you’re just not “getting out there” enough.

This means you may never truly live the purpose you feel on your life - to share your message with the world as you change and shape lives. It can leave you trapped in a place you hate. It can leave you feeling insecure and wondering if you have what it takes to leave a legacy worthy of your life.

I get that.

Twenty-two years ago my wife, Sherri, passed away in my arms. Our son, Sam, was only five weeks old at the time.

I knew the lessons I learned through this tragedy could impact the world, help them live intentionally, and create a life they love. I began sharing my message and I felt like I was doing what I was destined for.

The only issue was I could only share my story if I could find enough places to speak. If I wasn’t speaking I wasn’t getting paid. That stage became my cash register. And often it wasn’t ringing enough to pay the bills.

I knew I needed a system or a process that would let me share my message on or off stage. I needed to get paid regardless of the booking. And I needed to stop chasing events and have them chase me.

First, I dove in to see what most people were doing and here’s what I found…

#1 They joined Toastmasters or some other organization. Well, this is fine for learning the basics of speaking, but it doesn’t make you a great presenter. Plus, it doesn’t teach you how to get paid.

#2 They become part of a group like the National Speaker Association. NSA is a fantastic organization, has great people and successful speakers - but the average member makes about $3000 per year from their speaking. This didn’t sound right to me or for me.

#3 They create a massive marketing kit. A one sheet is created. A speaker’s reel designed. A website developed just for speaking, Etc. But all these things cost money and rarely make money because…

#4 They mail and mope and hope. Most people send out their kits and then expect the phone to ring. It doesn’t work that way. The people using this type of angle are having to do massive follow up. It exhausting.

In a nutshell, what most people were doing sounded like a lot of work with very little return. Maybe you’ve tried some of those and it left you with doubt and asking yourself… do I have what it takes?

Plus, most people can’t really pull that off, here’s why…

There are two levels in the world of speaking. Let’s call the lower tier the Chasers. They’re constantly searching for a gig and begging for bookings. They have to negotiate their fee and often have to speak for free. They are at the mercy of the meeting planner instead of being in control.

The upper level holds the Attractors. People seek them out. Offer them opportunities. And they get paid what they are worth. Not only that, but they get paid for far more than speaking (we’ll talk more about that later.) They spread their message and get paid whether they are on stage or not.

I wanted to live in the upper level and you should too!

Basically, that means we have to ignore the traditional teaching about paying your dues and focus on 3 shifts…

Shift from Chasing to Attracting.

Shift from Desperate to Desires

Shift from Pennies to Pounds (of wealth)

This let’s you focus on your purpose and reach the masses. That’s exactly what I did. I put a process in play that turned the traditional system on it’s head. It allowed me to bypass all the strugglers, establish my brand, and get paid regardless.

One Message . Multiple Streams of Income

It's easier to operate from your central core than trying to piece together an expert business Frankenstein. MDK gives you the framework to create your million dollar model based on your intellectual property. It allows you to create and monetize your message in multiple deliver methods. It gives you a keynote to share that naturally leads to your deeper offers.

Here's Why I've Agreed to Run the MDK Intensive

My goal with the Million Dollar Keynote Intensive (MDKI) is to SHOW YOU (side-by-side with me in the trenches) how to create a leveraged speaking business that allows you to dramatically increase your impact, while drawing a massive audience TO you instead of you chasing them!

The Million Dollar Keynote Intensive was created after it became clear to me that…

  • Too many experts/coaches/authors/speakers have great content, but they don't know how to make it a great message. Their ideas are stellar, but the packaging is hardly memorable & portable. 
  • Most feel that they are decent, maybe even above average presenters, but they are not seeing their clients and crowds light up with excitement.
  • Even worse, there are hundreds of people with mediocre content, far less talent, but they are booked solid and making money hand over fist. It just doesn't seem fair. And it's NOT. We are going to reverse that!
  • For the last 11 years I have been helping experts create killer keynotes and monetize their message. I’m going to share the very best of what is working for them (and me) in the Million Dollar Keynote Intensive.
  • I’m going to take a very new approach to teaching and learning and I think you’ll be in for quite a few surprises. You will immediately understand why MDK could easily be worth a million or more to you!

Message . Marketing . Monetize

I’ll personally build you an expert speaking business that multiplies your income, impact and influence.

You see, behind closed doors, I've been working with an elite unit of experts in my Amplify program. We don’t just learn. We do. It’s not a seminar room. It’s a work room. For 2-days, I roll up my sleeves with my Amplify clients and we BUILD. We Build…

  • Marketing campaigns to grow their audience.
  • Keynotes & presentations that convert prospects into clients.
  • Systems to fill the calendar as much as desired.
  • Automated marketing machines that work 24×7 on autopilot.
  • Leveraged programs that multiply the bottom line
  • High-level landing pages and one sheets to wow planners.
  • Signature product creation and fulfillment.

But these Amplify strategies are only available to a carefully selected few. …until now.

I've been running a 2-day Million Dollar Keynote Intensive to show you exactly how to create your MDK and own your industry and fill your stadium. Now I am bringing it online!

Experts – My clients – happily pay $6,000 for a 2-day training like this with me. But if we’ve only just met, I want it to be easy for you to come and work with me the first time. I figure if I give you my best strategies, there’s a good chance you’ll ask to work with me at an even more personal level.

Come. Learn. Implement.

Introducing the Million Dollar Keynote Online Intensive!

All Killer. No Filler!

Here are the 9 projects we’ll work on in the Million Dollar Keynote Intensive.

One Focus. 

Million Dollar Keynote is designed to create a complete speaking business. That way you are not dependent on bookings alone. You will have multiple streams of income. Here's the MDK framework and below I take you step by step through each module and the bonuses...

MESSAGE

Your message is critical. Get the wrong and your entire business falls apart. You want to create a message so powerful that you know that there's no better place for the audience to be than listing to your message.

This section will teach you how to develop, design and delivery the most powerful keynotes and presentations possible.

Module 1

CONTENT

Great content never has a bad day. In this session we will go deep and mine the absolute best information for you to share with your audiences.

  • The Content Matrix to go deep with concepts.
  • The Content Five to multiply your value.
  • Signature System to define your result and increase your worth.
  • Context Planner to bring your content to life and make it relevant.

Module 2

CONFIDENCE

Confidence comes from knowing your content is memorable, portable and sharable. Whether you are sharing your story or a point by point outline, this session gives your the structure for your keynotes, presentations and workshops.

  • The Perfect Presentation that allows you to create killer keynotes with high value.
  • StoryCrafting. How to take your life and create a fascinating, powerful and audience changing message.
  • 25 Confidence Boosters that will help you see your value without becoming arrogant.
  • 10 Steps to Greater Confidence. A step by step method for presenting from a position of strength.

Module 3

CONNECTION

The best communicators don't just share information, they transfer emotion and feelings. This session shows you how to connect with your audience naturally and authentically.

  • The Audience Avatar. Understanding the people in the seats lets you present from empathy rather than elevation
  • The Fears/Frustrations guide will allow you to speak directly to the areas of life your audience fears the most.
  • The Wants/Aspirations guide will allow you to speak directly to your audience's hopes and dreams, so you can encourage and empower.
  • 5 Critical Connectors that help you transfer your emotion and feeling, not just you knowledge. This creates the "I felt you were talking just to me" connection.

MARKETING

 

Marketing is not about sending out a mountain of speaker packets. It's about attracting your audience to you. Building a dependable client base. Showcasing your expertise and value in the market place. Putting a system in place that generates income whether or not you are on stage.

Module 4

ATTRACT

Move from chasing to being chased. From hunting to being hunted. In this module you'll learn how to attract business.

  • The Amateur Agent. Angie Davis used this on her way home from MDK and booked her first speaking engagement at 30,000 feet!
  • The Publishing Protocol shows you how to use high visibility channels to get showcase your message and your value.
  • How to build Authority and Credibility even if you don't feel like and expert.
  • Leveraging the Celebrity Core for more bookings and greater impact.

Module 5

ACQUIRE

Growing your personal audience is essential to long term profits and speaking on demand.

  • The 9 Elements of your Speaker One-Sheet. Putting yourself on graphic display can be risky, but not with this guide.
  • Your Speaking Website. The essentials of your platform and what you need on your speaker page. Don't let your website cost you bookings.
  • Audience Acquisition. It's not enough to step in front of a crowd, you need be able to contact and present to them on demand. Here's how to build your list from the stage and your site.
  • The Perfect Lead Magnet. How to make planners and audience members want to be on your email list.

Module 6

AUTOMATE

This 5 part funnel will put your leads on autopilot as you market your speaking and your products to your audience.

  • The Speaker Lead Funnel. The five factors of creating instant connection and value for a physical or virtual audience.
  • Email Follow Through. How to design your follow-up emails for engagement and action, so people will buy.
  • The Video Flow Planner. A simple step-by-step sheet to use for planning each of your videos. Easy and effective for sharing value and connecting with buyers.
  • Tools & Tutorials. There will be no guesswork on how to implements and of the strategies. You get tutorials to light the way.

MONETIZATION

You deserve to get paid top dollar for your knowledge and value. You also deserve to get paid on and off the platform.

Here's the way I view it... Your keynote that you get Paid for is information. People can certainly take and apply, but it will only take then so far. Your Products are installation. This is how they take your information and apply it in their lives on their own. Your Proximity is transformation. This is how people work closely with you to get the fastest results.

Module 7

PAID

How to set your fees for various speaking offers, workshops and virtual events.

  • The Fee Five. The essentials for moving from free to fee. These five factors put you in a position of strength.
  • Fee Setting. How to set your fees even if you're just starting out. How to raise you fees if you're undervaluing.
  • The Council of Connection. How to move from a peon to a peer and get more booking at higher fees.
  • The Cash Core. The best ways to increase the income from each and every engagement. There's more money out there than just a check from speaking.

Module 8

PRODUCTS

How to discover, design and deploy your Million Dollar Product.

  • Your Signature Product. Your complete workshop on creating a $97-$997 product to sell on your site or from the stage. (This is a solo product that regularly sells for $497.)
  • The Module Maker. Want to make workshop or product modules like you experience with MDK? I give you the exact sheet I use to plan each and every module!
  • Product Pricing. Not sure how much to charge for your class, or webinar, or video series? This formula will bring clarity and help you price on value.
  • Positioning Packaging. High-end graphics and professional design for your products make you stand out. They create trust. They make it easier for people to decide to buy. You'll discover what your package needs and how to get them designed.

Module 9

PREMIUM

Creating and pricing your consulting, coaching and retainer packages.

  • The Retainer Model. How would you like to get paid for being "available?" Some month you might work, some months not.
  • Custom Consulting. Creating 3-5 consulting packages based on your expertise will give companies and organizations and easy way to access your smarts at top fee.
  • 2 Danger to Avoid. These are critical. You could literally get burnt out and overwhelmed in a heartbeat with proximity. Here's how to keep your sanity and your freedom.
  • Coaching Control. You'll get requests from audience members to be their coach. Here's how to design the perfect program for YOU. It will energize you and prevent getting trapped with bad clients.

MDK WORKBOOK

Over 86 pages of notes, worksheets and guides for your million dollar speaking business.

  • The Keynote Builder
  • The StoryCraft Shaper
  • Video Flow Map
  • Audience Avatar
  • The Content Matrix
  • The Amatuer Agent
  • The Peer Protocol
  • Dozens more...

BONUSES

Bonus Reports

  • The Paid Process Chart
  • How to Get More Engagements than You Can Handle
  • The Post Engagement Follow Up Machine
  • How to Be Funny Even If You're Not
  • How to Conquer Speaking Fear

Launch Protocol

  • 10 Day Launch System
  • Launch Stat Sheet to Keep Up with Sales and Opt-ins
  • Step by Step Guide for Each Day

Professional Speaker Agreement

8 page agreement. Edit to fit your needs. Drawn up by an intellectual property attorney. $500 value.

enroll now!

MKD 1:1 = $10,000. You Get The Home Study CourseFor Just...

Only $997!

Million Dollar Keynote Online Course

1 Pay of $997
3 Pay of $347

Let's Create Your MDK!

I can't wait to host this intensive! We are going deep and implementing. It's gonna be a blast and the most productive workshop you have ever attended. No doubt about it. Let's turn your microphone into a megaphone.

Speak with Passion!

Paul

Mary Ussery Mary Ussery, 31 Gifts

Thank you Paul Evans for an amazing weekend. Your program was outstanding and helped me see that this is only the beginning of what's to come. I am ready to live out my dream helping others SOAR!

Susie Miller Susie Miller

Incredible 2 days at Paul Evans MDKi - Million Dollar Keynote Intensive! Tons of practical content to craft a meaningful value driven keynote to bless others! And get paid! Awesome Content, Actionable Steps, Audience Engagement, Achievable Goals ! Amazing Event! (and Bacon!!) A well deserved Standing O for you Paul!!

Mike Alexander Mike Alexander

I just want to let you know that I had a lot of ideas running around in my head that I had no cohesiveness. Paul Evans helped me pull all of that together. He put the glue around it and helped me sort out my ideas. I’m ready with my own Million Dollar Keynote. Thanks, Paul!

Lain Ehmann Lain Ehmann

I’m at Paul Evans’ Million Dollar Keynote Intensive. I came all the way from Arizona because I knew if nothing else I would be fully entertained. Beyond that, Paul has an amazing ability to help anyone take a ton of information and put it into a structure that can be used for keynotes, for blog posts, even for your whole business. So if you have an idea, you have a message and you’re not quite sure how to structure it, get to one of Paul’s events. He will definitely help you out and help you move your business and your message forward

Tim Davis Tim Davis, The Marketing Evangelist

Let me just say this, if you’ve ever wanted to speak or maybe you’re speaking now and you don’t feel like you’re getting paid what you deserve, you have to come to the Million Dollar Keynote. Paul breaks it down simple, in an easy to understand format, with step-by-step instructions on how you can get more paid speaking gigs. So if you’re thinking about becoming a speaker or maybe you’re a speaker right now, you’ve got to make it to Million Dollar Keynote.

Angie Davis Angie Davis

I’m a new speaker, newbie, and I would like to say that he has just put the cookies on the shelf that I can reach and I can take it to another level. So if you’re thinking about doing it or you’re already doing it, it’s worth the time and the investment. Plus, I got my first booking on the flight home using Paul's "Amateur Agent" strategy!

Sue Painter Sue Painter, Confident Marketer

I’m loving this and if you know me very well you know I’m picky about the things I elect to come to, but I always learn from Paul. Whether you’re a newbie person who really wants to put together a keynote and get out there in the world with your message or whether like me you’re an experienced speaker and you just want to be able to focus in more on how to get paid and the right way to access corporations for your speeches, coming to Million Dollar Keynote will be worth your while.

Jerry Campbell Jerry Campbell

The thing that is the most valuable to me is he has helped me take different ideas and put them together into one clearer message, and that allows me to bring my uniqueness out and walk it out in a way that’s very practical that I can deliver value to other people and also earn an income from it.

David Perdew David Perdew, NAMS

We’ve had Paul Evans speak at NAMS probably a half dozen times or more. It’s been so many times I can’t remember. Anytime he does not come back I hear about it from our members because they really like having him there. I had to come to this today so I could really learn from the master about how he does so well in structuring his talks because there are such great conversations with the people in the audience. I love that about Paul. What we’ve learned here today has not only just changed the way I’m going to do the talks that I do but also about the ways that I actually set the boundaries for my business - the way that I work with other people. It’s just so much more than just building speeches. This has been a great 2 days of training!

Therese Sparby Therese Sparby

one of the things I really admire is how Paul Evans gets on the stage and he’s so at home. He’s so himself. He’s so inspiring and engaging but not from like a ‘I’m putting on a show’ sort of way...very much from an authentic human ‘I want what he’s having’ kind of way. As a business owner I like to follow people that I look at and I go: I love whatever they’re doing onstage. I need to learn from them. Paul is a brilliant master speech-giver. This Million Dollar Intensive has helped me structure my talk but also gives me insight as to how Paul gets up on stage and he’s just himself. So if you’re looking at wanting to create speeches or if you’re already giving speeches and you want to have that extra edge of what it’s like to be authentic onstage, check out Paul’s Million Dollar Keynote Intensive.

MKD 1:1 = $10,000. You Get The Home Study CourseFor Just...

Only $997!

1 Pay of $997
3 Pay of $347